Beauty Product Development & Manufacturing, Built for Brand Growth
We help beauty brands turn ideas into differentiated, market-ready products through R&D, custom formulation, product evaluation, scalable OEM and ODM manufacturing, and dependable quality systems.
Based in Guangzhou, a leading cosmetics manufacturing hub, we provide integrated OEM and ODM solutions across skincare, haircare, scalp care, body care, and personal care.
From product strategy and ingredient selection to custom formulation, evaluation, packaging, production, quality control, and supply coordination, our team supports every stage from concept to commercial launch.
One connected development process from idea to market.
Launch a first SKU, refine a hero product, expand into new categories, or scale an existing line through one experienced OEM and ODM development partner.
Inside Our Manufacturing Environment
Controlled Production.
Built for Consistent Scale.
Our manufacturing environment combines trained teams, automated equipment, and standardized process controls to support repeatable output from development batches through commercial-scale production.
R&D That Turns Ideas into Differentiated Products
Meaningful differentiation begins with a clear target consumer, efficacy objective, ingredient system, texture direction, and commercial positioning.
Our development approach combines formulation science, ingredient innovation, delivery-system thinking, sensory experience, and market insight to create products with a clear reason to choose.
Applied R&D
Product Strategy & Applied R&D
We connect consumer needs with formulation science, botanical actives, biotechnology, and delivery-system strategies to build product concepts that are differentiated, practical, and manufacturable.
Delivery Systems
Botanical & Biotech Actives
Formula Library
5,000+ Customizable Product Formulations
Shorten development timelines with proven base formulas customized for active ingredients, texture, fragrance, claims, packaging, price positioning, and target market.
Haircare
Scalp Care
Body & Personal Care
Advanced Capsule & Single-Dose Systems
We support distinctive single-dose formats for facial serums, eye care, hair oils, cleansing, body care, and other treatment concepts—helping brands create recognizable products with precise, convenient use.
Efficacy & Sensory Evaluation
Evaluation can support selected efficacy indicators, hair and scalp performance, texture, spreadability, absorption, smoothness, residue, and other sensory attributes—helping teams refine products before scale-up.
Developed Around Your Brand & Market
Each project is developed around your target consumer, desired product story, claims direction, price architecture, packaging, sales channel, and target-market requirements.
Claims Direction
Price Positioning
Packaging
Target Market
From Product Idea to Commercial Production
Our OEM/ODM development process connects product strategy, formulation, validation, production preparation, scale-up, quality control, and delivery through one coordinated workflow. Each project can be adapted to product complexity, packaging requirements, target market, and launch goals.
Define the Product Direction
Clarify the target consumer, product category, positioning, claims direction, budget, target market, and commercial goals before formulation begins.
Build the Formula Around the Brief
Develop the ingredient system, formula architecture, texture, fragrance, sensory profile, and packaging direction around the approved product brief.
Refine Before Production
Review prototypes, collect feedback, refine the formula, and evaluate relevant stability, compatibility, sensory, and product-performance requirements.
Prepare Materials & Production
Confirm the formula and project details, prepare raw materials and packaging, and coordinate the production plan before commercial manufacturing begins.
Move into Repeatable Production
Translate the approved formula into controlled commercial production with in-process monitoring, filling, packaging, and finished-product inspection.
Prepare for Market & Reorders
Coordinate final release, shipment preparation, delivery documentation, and future replenishment support as the product moves into market.
A Clear Path from Requirement Confirmation to Delivery
The workflow below shows a typical project sequence. Actual steps and lead times vary depending on formula complexity, testing requirements, packaging availability, order volume, and customer feedback.
Manufacturing Built to Scale with Your Brand
From pilot batches and first launches to replenishment and larger commercial orders, our manufacturing system combines scale, automated equipment, responsive planning, and standardized process control.
Scalable Manufacturing
Move from development batches to commercial production through controlled processes, dependable capacity, and repeatable output across each production stage.
Flexible MOQs & Responsive Supply
Flexible production planning supports new launches, market testing, seasonal collections, faster replenishment, and steady expansion as demand grows.
One Team. One Connected OEM/ODM Process.
Product strategy, formulation, evaluation, packaging, production, quality control, and shipment coordination are managed through one connected project workflow.
Quality Built Into Every Stage.
Support for Global Markets.
Our quality workflow covers incoming materials and packaging, semi-finished product testing, production monitoring, stability and compatibility, finished-product inspection, traceability, and pre-shipment release.
Global Quality & Compliance Support
Manufacturing documentation and compliance support are aligned with project needs and target-market requirements to help brands prepare for international commercialization.
Your Product Ideas Stay Protected
We protect formulations, concepts, and commercial information throughout the development and manufacturing process.
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Corporate Details
Official company and location information for NEXO Beauty Labs.
NEXO Beauty Labs is the international OEM/ODM brand of Xindalu International Biotechnology (Guangzhou) Co., Ltd.
Visit NEXO Beauty Labs in Guangzhou
For partners who would like to evaluate our capabilities before moving forward, we welcome scheduled factory visits in Guangzhou.
Share your preferred dates with us, and our team can arrange a guided visit covering our R&D laboratory, production areas, quality-control processes, and warehouse facilities.
Build Your Next Beauty Product with NEXO
NEXO Beauty Labs brings together product strategy, formulation expertise, capsule and single-dose innovation, product evaluation, quality systems, and scalable manufacturing in one connected development platform.
Whether you are developing a hero SKU, testing a new category, or building a long-term product pipeline, our team helps move the project from concept to production with greater clarity, speed, and control.
A product development partner built for long-term growth.